Rebranding Institusi & Optimalisasi Penerimaan Mahasiswa Baru. Proyek ini berfokus pada restrukturisasi citra publik dan strategi komunikasi digital sebuah institusi perguruan tinggi swasta guna meningkatkan daya saing di tengah kompetisi akademis. Pada fase awal, dilakukan perancangan ulang identitas melalui Full Branding untuk merumuskan ulang Unique Value Proposition kampus — menyelaraskan nilai akademis tradisional dengan visual yang modern, profesional, dan relevan bagi generasi muda. Identitas baru diturunkan ke strategi Social Media Management yang multi-platform dan berbasis data. Kampanye digital dirancang tidak hanya untuk membangun reputasi akademik (brand awareness), tetapi juga sebagai corong konversi (conversion funnel) yang efektif melalui konten edukatif, tur kampus virtual, dan testimoni alumni. Hasil akhirnya: peningkatan engagement rate publik di ranah digital, penguatan kepercayaan calon orang tua, serta otomatisasi alur informasi yang mempermudah konversi pengikut media sosial menjadi pendaftar pada gelombang PMB.
Institutional Rebrand & New-Student Intake Optimization. Focused on public image restructuring and digital communication strategy for a private higher education institution to increase competitiveness. First phase: identity redesign through Full Branding to reframe the campus Unique Value Proposition — aligning traditional academic values with modern, professional visuals relevant to the younger generation. New identity was applied through multi-platform, data-driven Social Media Management. Digital campaigns were designed not only to build academic reputation (brand awareness), but as an effective conversion funnel through educational content, virtual campus tours, and alumni testimonials. Result: significantly increased public engagement rate in digital space, strengthened trust from prospective parents, and automated information flow that eases conversion from social media followers to new-student applicants.